This project focused on building a complete and consistent visual system for Hire-Central, an AI-powered recruitment platform that previously had no clear brand direction. As the lead designer, I developed the full foundation of the brand, including the identity, color palette, typography, visual elements, social media guidelines, sales deck, sales materials, ebook, and magazine. The outcome is a professional and modern brand system that helps Hire-Central communicate clearly, build trust, and strengthen its presence across both digital and offline channels.